Ubisoft betting big on Ghost Recon Wildlands Season Pass

Ubisoft has released plans for Tom Clancy’s Ghost Recon Wildlands post-launch today. They’ll be including a free PvP update and a season pass that comes with two major expansions, some faction-themed equipment, an “exclusive” vehicle, also permanent and temporary XP boosters.

From the Ubisoft press release “PvP will be included in a free update for all Ghost Recon Wildlands owners post-launch, offering tactical class-based 4v4 team combat that will put players’ skills to the test. More information about PvP will be available at a later date.” 

There will also be an official smartphone that will allow players to unlock resources to use in the main game.

While this update may come as welcome news to some, it will leave a foul taste in the mouth of others. Permanent XP boosters are a game killing feature. The majority of people who play the game will not buy the season pass as past sales figures show and those players will never be able to catch up to the players who bought the pay-to-win season pass.

Of course, it’s fine if the XP unlock tree is short, but that would mean that progression ends quickly, making the game shorter and reducing the long-term playability. This strategy seems short-sighted and places launch profit ahead of long-term sales growth.

This seems to be a new attempt by Ubisoft to keep the dream of season passes – and their ability to deliver additional launch revenue – alive in a time when their utility is being questioned by other games publishers.

What do you think? Let us know in the comments below.